Housing finance war is in offing with new players wanting to explore new markets, old foxes are sustaining their brand and connection within the industry by pumping in funds through venture capital and asking for monopoly. New entrant like Tata Capital, L&T Home Finance, Relaince Home Finance and few NBFC also into foray to capitalise housing finance market.
The recession in the industry and huge opportunity makes housing finance a lucrative business. Interest rates and subvention schemes have made the war more deadly. SBI, one of the old player now wants real estate brokers to become its agent and bring in the business where as ICICI still banking on tie-ups with builders.
In all, the customers are likely to get advantage of the home finance products and Real Estate industry as whole.
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