Realtors package deals with gifts to draw buyers; freebies, international holidays on offer

KOLKATA| MUMBAI: While thousands of residential units lie unsold across metros in the country , builders are quickly rustling up offers to make the most of the upcoming festive season. From freebies to home loan installment reliefs to international holidays, offers are coming in all shapes and sizes, depending on the ticket size of the apartment one chooses. 

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DLF, for instance, has launched down payment rebates and subvention schemes for some of its ready-to-move-in, or close-to-possession projects. 

Kolkata-based Jain Group is running a festive offer called `Appify your home', where if a buyer buys a unit in their Dream One project at New Town that costs above Rs 1 crore, the company will offer Apple accessories such as a phone, a laptop and others that come coordinated with the home's decor like a door, window and for which the company has spent nearly Rs 2 lakh per unit. "Though this doesn't guarantee a closing deal, it definitely pushes sale," said Rishi Jain, ED, Jain Group.

Experts are predicting more aggressive marketing in the days ahead, given the lull in sales of residential units across the nation. "Given the last two years' experience, developers have not waited for the festive season to offer discounts and incentives. But this festive season, they are expected to get more aggressive and innovative to get fence sitters into the market. In Gurgaon and Mumbai, some developers would get as innovative as offering ready-to-move-in apartment with a certain part of the price being allowed to be paid in 18-24 monthly installments," said Ashwinder Raj Singh, CEO, residential services, JLL India. 

The real estate market has been in the doldrums for nearly three years, as buyers have shied away in the hope of a price correction, if not a crash. High interest on loans and an indifferent job market made things worse. However, developers and brokers believe that improvement in business sentiment and better job prospects will revive the real estate market, and these offers can act as a catalyst to spur demand. 

So, builders have kicked off their offerings with Ganesh Chaturthi in Western India and Onam in Kerala, and are targeting Dussera, Durga Puja and Diwali later this year. 

Noida's SCC Builders is offering a three-night, four-day international holiday for booking a 3BHK apartment at projects in Ghaziabad along with a gold coin."Customers who book apartments in any of our projects across Noida, Greater Noida, Ghaziabad, Gurgaon or Meerut will get nine EMIs (equated monthly installments) free for the nine days of Navratra," said RK Arora, CMD, Supertech Group.

Another Kolkata-based builder Realtech Nirman has come up with an offer where buyers at its Rajarhat project will get a rent of . 8,000 and ` Rs 4,000 worth Big Bazaar vouchers for 24 months. 

Mumbai's Rustomjee Developers, however, has kept its offers limited to discounts. In one of its wings at its Thane's Urbania township, Rustomjee is offering units at discounted price of Rs 1.20 crore plus government taxes, with a guaranteed date of possession as against normal price of . 1.53 crore excluding govern` ment taxes. 

Source - ET

Upcoming localities offer value for money homes

What would you classify as a ‘must’ for your new home? Is it Vaastu compliancy or open spaces or a good neighbourhood? Or something else?

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Power back-up, lift and security, parks, reserved parking, intercom facility, outdoor sports court, 24/7 security are now considered essential. With an increase in the buyer spending capacity, buyers are getting more demanding and developers are in the queue to please them. So, what is in the market today?

Clubhouses, private terrace and gardens, swimming pools, maintenance staff, banquet halls, gymnasiums, indoor games areas and separate kids’ play area, rain water harvesting, event space and amphitheatre, ATMs within the housing complex are now in.Click here to check out a whole range of projects that boast of added facilities.

As a buyer, in most cases you would have had to settle for a layout that was pre-conceived by the developer firm. Therefore, every unit in an apartment would have been similar. However, today most developers are letting you customise.

“Buyer preferences are constantly changing and so is the spending capacity. Many builders are letting consumers design their own living spaces. This means a buyer can make changes in the initial phases of construction thus saving up costs on breaking down a constructed structure and renovating it all over again,” says Thejas Nambiar of Hari Krishna and Sons.

K. S. Satyanarayana Reddy, CEO, DSR Infrastructure says, “Suppose you want a particular kind of tiling, layout, fixtures and furnishing, you could mark your choice early on in the construction, say within a year of construction. This not only takes care of your choice, but also helps you save time from changing an already framed mould.”

“Customisation also includes some bit of automation and depending upon your budget, you could choose what facilities you would want to opt for. Moreover, project delivery is very important, so the earlier you mark your preferences, the better it is,” he adds.

Why is there an increased attention paid to modern facilities?

Besides buyer preferences and how much they are willing to spend on property, a very important factor is the way how the city has been branching. “With established localities getting saturated, newer residential pockets are concentrated in areas where IT/ITeS offices have recently come up. As a result, builders are coming up with projects in remote areas as well. It becomes necessary to provide all amenities within the housing complex so that residents do not have to traverse long distances,” says Mani Vaidya, Basanth Properties.

Home buyers have also become very choosy when it comes to zeroing down on a property. While workplaces are close by and property prices are affordable, they insist on having conveniences such as provision stores, milk booths and grocery stores within the housing society. Vaidya says that such projects have better chances of closing a transaction.

How can you check the amenities portfolio of a project?

Step 1:  Go to the website and shortlist a project as per your preference, budget and location - click here!

Step 2:  Check for project details. Developers have listed the amenities being offered with their project. For example, this particular project offers the below listed amenities- Click!

If it suits your lifestyle, go for it!

You can also check for specifications. Is the tiling, flooring, doors and windows made as per your choice? The project mentioned above has the following specifications listed on the website-

Online home purchases are slowly picking pace, thanks to the way technology and cyber space has permeated into our daily lives. With every passing day, there is every attempt made to provide a prospective home buyer with as much genuine information as possible.

Source - TOI